Since the outbreak of Russia’s full-scale invasion of Ukraine in February 2022, Poland has become the primary destination for millions of displaced Ukrainians. This unprecedented mobility has generated intense media coverage, shaping public perceptions and influencing the broader social climate surrounding migrant reception and integration. The proposed paper examines how Polish-language media have constructed narratives about Ukrainian migrants after 2022, with particular attention to misinformation, stereotyping, and the socio-political consequences of these representations. Drawing on a mixed-methods analysis of press articles, online news platforms, and social media content, the study identifies dominant frames used to depict Ukrainian migrants. Initial narratives of solidarity and humanitarian support are contrasted with later discourses emphasising economic burden, competition for welfare resources, and security concerns. The paper highlights how misinformation—particularly claims about preferential treatment, alleged criminality, or misuse of public funds—has circulated across digital platforms, often amplified by algorithmic dynamics and low-credibility sources. These narratives, though frequently debunked, have contributed to the entrenchment of negative stereotypes. Misinformation not only polarises social debate but also undermines trust, fosters resentment, and may hinder access to employment, housing, and community support structures. By analysing these patterns, the study underscores the need for evidence-based media practices and policy interventions aimed at countering disinformation and promoting inclusive communication. The findings offer insights relevant to media scholars, policymakers, and institutions engaged in supporting migrant integration in post-2022 Poland.

Authors:
Jakub Czopek, University of Rzeszów, Poland

About the Presenter(s)
Dr Jakub Czopek is currently an assistant professor at the Institute of Polish Studies and Journalism of University of Rzeszów, currently involved in a research project concerning Ukrainian migrants in Poland.

See this presentation on the full schedule – Sunday Schedule

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